I wanted business card to have two components, no more, no less: the text elements (name, job descriptives, and contact information) and a memorable symbol or logo of some sort. Continue reading “Business Card Design”
What exactly is it that you do there?
Most—maybe even all—ITPers are all too familiar with the question, quizzically posed by family and friends.
A postcard advertising ITP’s winter show—a two-day exhibition featuring various student-created interactive projects—should be designed with this question firmly in mind.
While deciding upon a color palette, my mind kept returning to the marquee sign for Davey’s Ice Cream, which I wrote about in an earlier post for this class. The colors that comprise this sign are, without a doubt, exceedingly basic, but there is something charming about them, and something quite effective as well.
There is also great complementarity to be found in this spectrum of bold, basic colors. It’s well known, for example, that blue is very nicely balanced by yellow, while red’s complementary color is green.
Going along with this theme of pairs and complements, I decided to split my compositions into three groupings of sibling designs.
For the next two, I took photographs of nature and, using Adobe Photoshop, overlaid them with reverse gradient maps and abstract geometrical shapes of varying size and inconsistent shadow effect of my making.
The last two are still images from Tsai Ming-liang’s 1994 movie, Vive l’amour. In Photoshop, I made a number of selections and cuts, revealing a two-toned background of complementary colors.
An airplane ticket is not unlike an airplane cockpit. Both are cluttered to the untrained eye and rich with information, but not without reason: the pilot and the flyer alike both need to be informed, otherwise we don’t get to fly and they don’t get to do the flying.
My design for a boarding pass is a kind of a truce or compromise between information, ease of understanding, and comfort.
The exercise of looking around a city for examples of successful and unsuccessful signage will differ considerably depending on whether one is a native or a foreigner in that place.
Someone who is unfamiliar with a city will rely on signage as an extension of a city’s infrastructure, paying much more attention to signs that give directions, instructions, suggestions, and warnings, etc. Furthermore, if one is truly a stranger to a place, a city’s signage can play a pivotal role in coloring their associations with and impressions of that place. Signage, in this latter case, is read in a fundamentally different, more vivid and curious way.
For my poster design analysis, I chose to look at the following promotional material for the third season of the television series Twin Peaks.